The wish
Every kid wants two things at Christmas.
A hideaway of their own to disappear into. And a tree they get to decorate themselves. Ana Maria Dinu's two children, Laura and Alex, wanted both, and nothing on earth did both. So their mom decided to build it.
Pre-orderWhat makes it ours
Not a tent. Not just a tree. Something new.
A tree you crawl inside
A real Christmas tree with a room your kids crawl into.
Decorate it together
Real branches your child trims with real ornaments.
Lights that listen
A voice-activated 3D Infinity Light that reacts to clapping, singing, and laughing.
Built for every season
A Christmas tree in December, a play tent and den all year.
Recognized early
Noticed by the people who know toys.
Even before launch, The Magical Underland® has been recognized across the toy and holiday industry.
Family gallery
